NEWS

新闻资讯

Look at the analysis of China's stone industry to find a way for the development of enterprises
Source: | Author:architecture-100 | Published time: 2014-10-13 | 190 Views | Share:
Look at the analysis of China's stone industry to find a way for the development of enterprises

      Today's stone companies are eager to improve the value of the products generated by their own enterprises, which should be the dream of every stone company. However, it is rare to find those who are really working hard for this. The fundamental reason for this is that the short-sighted behavior that exists in enterprises is more extensive, believing that you can make money by exporting blocks and large boards. It is not necessary to add design elements to the product; Second, I have not really realized that the added value of products is the only way for enterprises, and I don't know how to turn "stone" into gold, and I have not taken improving the added value of stone products as a long-term development strategy of enterprises.


China is the world's largest producer of stone, and despite its large volume, its total value is not high. The lack of added value of Chinese stone in the first place is one of the important reasons.


With the development of the stone industry for decades, stone enterprises are dotted, and many enterprises are getting bigger and bigger. After experiencing a seller's market with low added value of products, with the development of real estate, competitors in the market have sprung up, the balance of power between buyers and sellers has changed sharply, and the degree of fierce competition makes people dare not slack off. After going through the low-level competition of price and after-sales service, we should realize the importance of product added value. Shape the core competitiveness of the enterprise with the added value of products, create the unique charm of stone products with the added value of products, and open the distance with competitors with the added value of products.


With the increasingly fierce market competition and the formation of a buyer's market, China's market has shifted from the development stage of quantitative expansion to the competitive stage based on quality and stone brand, and the enhancement of product added value has become one of the more effective means of competition for enterprises. We understand that some large stone companies have been aware of this problem, but what plagues them is that they do not know how to increase the added value of their products. There are many people who talk about it theoretically, but they lack methods and ways to solve practical problems.


At present, the status quo of extensive processing of stone, so that we are still temporarily at the low end of the industrial chain, the development of stone decoration industry in response to the inherent inevitable demand for industrial transformation and upgrading, will greatly promote China's stone industry, especially stone processing production enterprises, from the weak vitality of the market and adapt to the market, to participate in the competition and learn to compete, more conscious of technological innovation, product innovation and brand innovation, to create the best added value and high profit sources, especially at home and abroad decoration market for stone decorative surface, in the process of processing, artistic techniques, The new positioning of energy conservation and environmental protection will be more conducive to promoting the stone industry to the first-class industrial link of serialization, functionalization and environmental protection.